Apply📍 United States
🧭 Full-Time
💸 120000.0 - 150000.0 USD per year
🔍 K-12 edtech, healthcare
🏢 Company: Cartwheel👥 1-10💰 $5,600,000 Seed 12 months ago
- 5+ years of B2B2C growth marketing experience, preferably in K-12 edtech, startup, and/or healthcare
- Senior level project management skills
- Proven track record of designing and executing multi-audience marketing strategies
- Experience with digital marketing, content creation, and campaign management
- Strong understanding of marketing analytics and performance measurement
- Excellent communication skills with the ability to craft compelling messages for diverse audiences
- Experience collaborating with customer success teams and supporting client relationships
- Creative problem-solver with the ability to work within school district constraints and protocols
- Passion for mental health advocacy and improving outcomes for students
- Develop and execute multi-channel communication strategies to drive utilization and engagement across different B2B and B2B2C stakeholder groups (district administrators, school staff, families, and students)
- Create targeted marketing campaigns for key seasonal moments (back-to-school, testing periods, summer) to maintain engagement and maximize service utilization
- Design effective strategies and communication channels to reach families directly
- Implement marketing initiatives to support the newly launched self-referral pathway, enabling families to directly request services
- Build and maintain communication cadences that keep Cartwheel top-of-mind for school staff who can refer students to our services
- Collaborate closely with the Success team to ensure marketing initiatives align with district implementation goals and timelines
- Drive new product adoption and expansion within existing district partnerships
- Develop compelling content and messaging that resonates with each audience segment
- Track, analyze, and report on key marketing performance metrics to continuously optimize strategies
- Manage marketing budgets effectively and leverage contractors as needed to supplement execution
Project ManagementContent creationCommunication SkillsDigital MarketingCRMData analyticsCustomer SuccessBudget managementA/B testing
Posted 28 days ago
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