- Write complete Facebook and Instagram ad scripts from creative briefs, including hook, body, and CTA.
- Produce multiple angle variations per brief for testing.
- Write UGC scripts for on-camera talent, formatted for easy delivery.
- Write static ad copy, including headlines, primary text, and CTAs across formats.
- Iterate quickly on underperforming copy based on real-time performance data.
- Collaborate with the creative strategy team to ensure copy executes the intended angle cleanly.
- Review output against funnel performance to maintain consistency.
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