Apply📍 Worldwide
🧭 Full-Time
🔍 Blockchain
🏢 Company: Allium👥 11-50Information Technology
- 5+ years of professional experience, including 2+ years in growth marketing or demand generation at a high-growth SaaS startup, ideally in blockchain, fintech, or data analytics.
- Expertise in building high-performing, scalable email and cross-channel growth campaigns, with a deep understanding of best practices, metrics (e.g., conversion rates, ARR growth), and optimization tactics.
- Experience with experimentation, comfort with data analysis (e.g., on-chain transaction data, user engagement metrics), and translating insights into actionable campaign changes.
- Proven track record of uniting customer data, segments, channels, creative, content, and offers to drive business outcomes via lifecycle/growth strategies in a Web3 context.
- Proficiency in end-to-end campaign development, execution, and measurement, particularly working with marketing ops to set up, execute, and optimize growth programs (e.g., using HubSpot, Clay, or similar tools).
- Passion for blockchain technology and its applications in ecosystem growth, with familiarity in areas like DeFi, trad-fi, or cross-chain analytics a plus.
- Establish growth marketing as a repeatable, scalable engine across geos, audiences, and channels.
- Build growth marketing into a core capability, integrated with our audience marketing approach, delivering high-performing campaigns for blockchain product managers, growth teams, and ecosystem partners across their journey.
- Develop scalable, automated campaign journeys to deliver triggered static and dynamic content.
- Create testing and optimization frameworks to explore new segments, messages, content, and offers; drive continuous improvement through A/B testing.
- Deepen our understanding of Web3 customer behavior, identify patterns in their interactions, and leverage insights to refine segmentation and enhance engagement across touchpoints.
BlockchainData AnalysisCross-functional Team LeadershipAmplitude AnalyticsAPI testingWeb3.jsCommunication SkillsAnalytical SkillsSEOData visualizationMarketingDigital MarketingData analyticsCustomer SuccessSaaSA/B testing
Posted about 2 months ago
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