Growth Marketing Lead

Posted about 2 months agoViewed

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💎 Seniority level: Manager, 5+ years

📍 Location: Worldwide, EST

🔍 Industry: Blockchain

🏢 Company: Allium👥 11-50 Information Technology

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: BlockchainData AnalysisCross-functional Team LeadershipAmplitude AnalyticsAPI testingWeb3.jsCommunication SkillsAnalytical SkillsSEOData visualizationMarketingDigital MarketingData analyticsCustomer SuccessSaaSA/B testing

Requirements:

5+ years of professional experience, including 2+ years in growth marketing or demand generation at a high-growth SaaS startup, ideally in blockchain, fintech, or data analytics.
Expertise in building high-performing, scalable email and cross-channel growth campaigns, with a deep understanding of best practices, metrics (e.g., conversion rates, ARR growth), and optimization tactics.
Experience with experimentation, comfort with data analysis (e.g., on-chain transaction data, user engagement metrics), and translating insights into actionable campaign changes.
Proven track record of uniting customer data, segments, channels, creative, content, and offers to drive business outcomes via lifecycle/growth strategies in a Web3 context.
Proficiency in end-to-end campaign development, execution, and measurement, particularly working with marketing ops to set up, execute, and optimize growth programs (e.g., using HubSpot, Clay, or similar tools).
Passion for blockchain technology and its applications in ecosystem growth, with familiarity in areas like DeFi, trad-fi, or cross-chain analytics a plus.

Responsibilities:

Establish growth marketing as a repeatable, scalable engine across geos, audiences, and channels.
Build growth marketing into a core capability, integrated with our audience marketing approach, delivering high-performing campaigns for blockchain product managers, growth teams, and ecosystem partners across their journey.
Develop scalable, automated campaign journeys to deliver triggered static and dynamic content.
Create testing and optimization frameworks to explore new segments, messages, content, and offers; drive continuous improvement through A/B testing.
Deepen our understanding of Web3 customer behavior, identify patterns in their interactions, and leverage insights to refine segmentation and enhance engagement across touchpoints.

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