Growth Marketing Lead

5+ years of professional experience, including 2+ years in growth marketing or demand generation at a high-growth SaaS startup, ideally in blockchain, fintech, or data analytics. Expertise in building high-performing, scalable email and cross-channel growth campaigns. Deep understanding of best practices, metrics, and optimization tactics. Experience with experimentation and comfort with data analysis. Proven track record of uniting customer data, segments, channels, creative, content, and offers to drive business outcomes via lifecycle/growth strategies in a Web3 context. Proficiency in end-to-end campaign development, execution, and measurement, particularly working with marketing ops. Passion for blockchain technology and its applications in ecosystem growth.

Establish growth marketing as a repeatable, scalable engine across geos, audiences, and channels. Build growth marketing into a core capability, integrated with our audience marketing approach. Develop scalable, automated campaign journeys to deliver triggered static and dynamic content. Create testing and optimization frameworks to explore new segments, messages, content, and offers. Deepen understanding of Web3 customer behavior and leverage insights to refine segmentation and enhance engagement.