Responsable du marketing de croissance - Growth Marketing Lead

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Requirements:

• 3+ years’ experience in a SaaS growth or performance marketing role
• Experience running multichannel growth campaigns, with a strong focus on ROI
• Strong copywriting, landing page optimization, and CRO skills
• Fluent in English and French (written and verbal)
• Experience with tools such as Salesforce, Pardot, Google Analytics, LinkedIn ads, Meta, etc.

Responsibilities:

• Plan, execute, and optimize growth strategies across channels (email, paid social, SEO, content, partnerships, etc.)
• Design and run experiments (A/B tests, landing page variants, funnel optimization) to improve conversion rates and reduce CAC
• Own marketing KPIs such as lead generation, conversion rates, and ROI on campaigns
• Collaborate with Product, Sales, and Customer Success to align messaging and lifecycle campaigns
• Analyze performance data and produce regular reports with actionable insights
• Research and implement tools or automations to scale acquisition and retention efforts
• Stay current on growth trends, tools, and competitors
• Conduct in-depth industry research, identifying trends, competitors, and growth opportunities.
• Analyze data to build tailored strategies.
• Collaborate with teams and companies to implement strategies on time and effectively.
• Monitor performance and adjust plans based on data insights.
• Switch between companies and adapt strategies based on each business’s unique needs.
• Work closely with internal sales and marketing teams to leverage shared resources.
• Provide insights and actionable recommendations for ongoing improvement.