- Own content and brand strategy across short-form, long-form, and emerging channels
- Lead and manage the short-form and YouTube/long-form creative teams
- Guard the brand voice, tone, and editorial standards
- Develop a clear, prioritized content roadmap based on the brand's mission
- Build and own the systems, calendars, and workflows for efficient content production
- Own performance, growth, and reporting to inform future content strategy
- Develop the team by setting expectations and providing direct feedback
Content management