- Coordinate with the Account Lead to ensure catalog quality control—confirming that product details, pricing, and content updates are accurate and consistent across Amazon.
- Maintain and update product catalogs via Seller Central and Vendor Central, ensuring data integrity across all SKUs.
- Update PDPs, upload creatives, and implement listing optimizations, including copy, imagery, and A+/EBC content.
- Conduct keyword research, competitor analysis, and manage parent/child variations to maximize discoverability.
- Perform A/B testing on listings (images, text) and implement improvements based on results.
- Check and resolve suppressed listings, stranded inventory, and compliance issues in Account Health.
- Set up and manage support cases for catalog or listing issues.
- Create and maintain inventory and replenishment reports; forecast sales to align with stock levels.
- Manage FBA/FBM SKU setup and ensure smooth operational execution.
- Set up promotions, including brand-tailored promos, Subscribe & Save discounts, and coupons.
- Build and monitor attribution links to track campaign performance.
- Analyze category/item performance and deliver actionable insights to optimize sales and conversion rates.
- Conduct ongoing competition insights and market research to identify new opportunities.
- Monitor trends, consumer behavior, return trends, and category shifts to inform brand strategy.
- Partner with internal teams to align marketing initiatives with brand goals.
- Support creative briefs for PDP images, A+, and storefront updates.
- Ensure promotional and seasonal strategies are implemented effectively.
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