- Develop and implement SEO strategies aligned with client business objectives across e-commerce, DTC, and consumer brands.
- Conduct keyword research, site audits, and competitor analyses across traditional and AI-powered search environments.
- Analyze SEO performance, rankings, organic traffic, and AI citation frequency, and report actionable recommendations.
- Optimize client content and digital properties for LLM-powered search platforms and AI-generated answers.
- Optimize website content, meta tags, structured data, internal links, site structure, and code for search visibility and machine readability.
- Collaborate with development teams on technical SEO improvements, including crawl, indexation, performance, and schema opportunities.
- Build content strategies, create briefs, oversee article creation, and perform quality assurance on content deliverables.
- Develop link-building campaigns and identify external partnerships, guest posts, and industry directory opportunities.
- Partner with cross-functional teams and present SEO and GEO insights to clients and stakeholders.
- Support the Associate Director in developing AI marketing methodologies, playbooks, and reporting frameworks.