Senior Amazon Brand Manager

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Requirements:

• 3-4 years of experience in a brand management role with the Amazon Seller Central and Vendor Central channels and E-commerce marketplaces
• 1-2 years of client-facing experience
• Experience with digital assets, A+/EBC content, SEO, Copywriting and Parent/Child Variations
• Experience with Walmart.com is a must!
• Strong understanding of eCommerce Metrics and use of data
• Experience building processes and reporting that allow your efforts to impact brands at scale

Responsibilities:

• Execute brand strategy including channel selection, product strategy, pricing strategy and go-to-market approach
• Coordinate with the Director of Marketplaces to maintain quality control of the catalog, ensuring all information is accurate and that product and pricing updates are consistent across Amazon’s marketplace.
• Measure and report on category/item performance as well as provide suggestions on continuous improvement strategies to improve catalog performance.
• Build client relationships through consistent and frequent communication, making sure output is in line with client expectations. Manage and execute client agenda
• Maintain accurate catalog of various client products through product catalog uploading via vendor portals
• Identify and report opportunities for product sales conversion using merchandising, enhanced content and A/B testing
• Manage forecasting of annual sales, management of inventory planning & replenishment
• Implement marketing roadmap and program innovation to drive this vision using Promos, Coupons, CPC ads, Display ads
• Work closely with PPC Manager to set ACOS/TACOS goals in line with client expectations
• Performing market research; Monitor trends and keep a close eye on competitive products in the marketplace; Analyze brand positioning, consumer insights and other various data including, but not limited to sales trend, conversion rates and return trends