- Own the day-to-day performance, execution, and optimization of select paid channels with a constant focus on finding incremental opportunities to support the business
- Serve as the primary manager of the paid media agency, setting strategy, reviewing performance, guiding optimizations, and ensuring high-quality, timely execution aligned to growth goals.
- Lead and scale Seed’s whitelisting / creator amplification program in partnership with the creative strategist and influencer team ensuring strong creator selection, clear briefing, and performance-driven iteration.
- Partner closely with the creative strategist, internal brand team and external creative agencies to concept, test, and iterate on ad creative
- Translate high-level growth targets into channel-level execution plans, including budget allocation, pacing, and forecasting support.
- Drive a structured testing roadmap across creative, audiences, and platform features ensuring learnings are documented and applied.
- Collaborate with the broader team to leverage attribution, incrementality, and performance drivers, ensuring decisions are grounded in the best available data.
- Stay on the cutting edge of platform changes, creator trends, and emerging tools (including AI) to continuously improve performance.
Artificial IntelligenceData Analysis