Retail Sales & Partnerships Manager

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Requirements:

• Bachelor's degree in Business, Marketing, or a related field; MBA preferred
• 3-5 years of progressively responsible sales experience in the consumer goods, beauty or wellness industry
• Proven track record of driving sales growth, especially within natural and beauty
• Strong leadership skills with a history of managing high-performing sales teams
• Excellent communication, negotiation, and presentation abilities
• Strategic thinker with the ability to translate insights into actionable plans
• Entrepreneurial spirit and a passion for contributing to a (very) fast-paced environment
• Willingness to adapt, learn, and thrive in a rapidly changing industry
• Availability for travel as required.

Responsibilities:

• Develop and execute a commercial strategy that drives profitable top-line revenue and market share growth in the wellness and natural grocer categories
• Lead strategic sales leadership across all channels, including Natural Grocery, Mass, and Beauty/Wellness ensuring cohesive growth and market expansion
• Provide strategic direction to the sales team, brokers, and distributors to ensure consistent execution of our brand plans across all trade channels
• Identify and evaluate new market opportunities, including emerging channels and potential international expansion, to diversify revenue streams and drive strategic growth
• Strengthen relationships with key retail partners, brokers, and distributors to expand distribution and improve shelf positioning
• Work with Creative and Brand team to execute on eye catching marketing campaigns in-store and various OOH / trade marketing to drive velocities in-store
• Leverage syndicated data (IRI, Nielsen, SPINS) to track performance and optimize pricing, and report data on a weekly basis to executive team
• Manage trade spend efficiency and ROI to optimize promotional investments and improve profitability
• Partner with Finance to develop budgets, forecast revenue, and ensure cost-effective commercial initiatives
• Work closely with Operations & Supply Chain to align demand planning and inventory strategies with sales growth
• Collaborate with the CEO & Board on commercial growth plans, ensuring transparency and alignment on strategic priorities
• Secure new key accounts and expand into new channels: practitioner, independent, hospitality (hotels), and create high branded marketing partnerships in conjunction with Brand team
• Prospect and build a pipeline of potential accounts and leads inclusive of retail and ecommerce partners
• Train store staff in person or zoom, demos and visit stores with products on shelf
• Analyze and upsell existing accounts based on customer buying history; suggest related and new products; explain technical features based on customer-identified needs
• Analyze and summarize competitor information and trends to identify new sales opportunities
• Travel as needed to meet with clients, attend and host at industry events (Expo West), and nurture relationships