Growth Marketing Lead, Sales

5+ years of B2B growth marketing experience, preferably in K-12 edtech, startup, and/or healthcare Proven track record of driving lead generation and contributing to sales pipeline growth Experience with digital marketing, content creation, SEO, and social media growth strategies Strong understanding of marketing analytics and performance measurement Excellent communication skills with the ability to craft compelling B2B messaging Experience collaborating with sales teams and supporting the full sales cycle A builder and operator of comprehensive martech stacks that support scalable, data-driven marketing Fluent in marketing automation platforms and emerging AI tools with demonstrated ability to incorporate them into high-performing campaigns Passion for mental health advocacy and improving outcomes for students

Develop and execute multi-channel marketing campaigns to drive awareness and generate qualified leads for our sales pipeline Own and optimize our organic digital presence, including website content, SEO strategy, and social media growth Create compelling content and sales enablement materials that effectively communicate our value proposition to school district decision-makers Implement lead nurturing programs that move prospects through the sales funnel from initial awareness to closed-won contracts Design and execute targeted campaigns for key seasonal moments in the education purchasing cycle Collaborate closely with the Sales team to align marketing initiatives with sales strategies and goals Analyze marketing performance metrics to continuously optimize strategies and improve ROI Stay current on education technology trends and competitive landscape to inform marketing strategy Support the Sales team with materials and messaging for conferences, events, and direct outreach Leverage AI and automation tools to optimize campaign performance and accelerate pipeline growth