- Define Bizee’s foundational product messaging, positioning, and value proposition.
- Audit the product portfolio and determine product positioning and marketing priorities based on revenue and business impact.
- Lead pricing and packaging research, recommendations, and execution across formation, subscription, and add-on products.
- Drive subscription and add-on product marketing through messaging, positioning, and product education.
- Optimize funnel messaging and positioning with Growth, using audits and performance data to prioritize opportunities.
- Lead third-party partner marketing execution for co-branded landing pages, emails, and in-app surfaces with Partnerships.
- Equip Sales and Customer Success with messaging, collateral, and training.
- Lead cross-functional go-to-market for new packages, pricing changes, product repositioning, and audience expansion.
- Conduct customer, market, and competitive research and represent the voice of the customer in product and marketing decisions.
- Define launch objectives, KPIs, and measurement frameworks for product marketing initiatives.
Cross-functional Team LeadershipTeam management