Growth Marketing Lead, Success

Posted 28 days agoViewed

💎 Seniority level: Lead, 5+ years

📍 Location: United States

💸 Salary: 120000.0 - 150000.0 USD per year

🔍 Industry: K-12 edtech, healthcare

🏢 Company: Cartwheel👥 1-10💰 $5,600,000 Seed 12 months ago

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: Project ManagementContent creationCommunication SkillsDigital MarketingCRMData analyticsCustomer SuccessBudget managementA/B testing

5+ years of B2B2C growth marketing experience, preferably in K-12 edtech, startup, and/or healthcare
Senior level project management skills
Proven track record of designing and executing multi-audience marketing strategies
Experience with digital marketing, content creation, and campaign management
Strong understanding of marketing analytics and performance measurement
Excellent communication skills with the ability to craft compelling messages for diverse audiences
Experience collaborating with customer success teams and supporting client relationships
Creative problem-solver with the ability to work within school district constraints and protocols
Passion for mental health advocacy and improving outcomes for students

Develop and execute multi-channel communication strategies to drive utilization and engagement across different B2B and B2B2C stakeholder groups (district administrators, school staff, families, and students)
Create targeted marketing campaigns for key seasonal moments (back-to-school, testing periods, summer) to maintain engagement and maximize service utilization
Design effective strategies and communication channels to reach families directly
Implement marketing initiatives to support the newly launched self-referral pathway, enabling families to directly request services
Build and maintain communication cadences that keep Cartwheel top-of-mind for school staff who can refer students to our services
Collaborate closely with the Success team to ensure marketing initiatives align with district implementation goals and timelines
Drive new product adoption and expansion within existing district partnerships
Develop compelling content and messaging that resonates with each audience segment
Track, analyze, and report on key marketing performance metrics to continuously optimize strategies
Manage marketing budgets effectively and leverage contractors as needed to supplement execution