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Product Marketing Manager

Posted 29 days agoViewed

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💎 Seniority level: Manager, 5+ years

🔍 Industry: AI-driven GTM

🏢 Company: Landbase👥 11-50💰 5 months agoSales AutomationArtificial Intelligence (AI)SalesMarketingMarketing AutomationSoftware

🗣️ Languages: English

⏳ Experience: 5+ years

Requirements:
  • 5+ years of experience in product marketing, preferably in AI, SaaS, or enterprise technology sectors.
  • Strong understanding of AI technologies, machine learning, and data-driven solutions.
  • Deep familiarity with go-to-market tools and strategies for B2B.
  • Proven track record of executing successful strategies for AI-powered products.
  • Excellent written and verbal communication skills, with the ability to craft compelling narratives.
  • Experience working closely with sales teams to drive product adoption and revenue growth.
  • Ability to conduct market research and competitive analysis to shape marketing strategies.
  • Familiarity with digital marketing, content marketing, and demand generation strategies.
  • Design capabilities to support asset creation.
  • Strong analytical mindset with the ability to interpret data and adjust marketing strategies accordingly.
Responsibilities:
  • Develop and execute go-to-market strategies for Landbase products, ensuring seamless alignment between marketing, sales, and product teams.
  • Craft messaging and positioning frameworks that highlight the unique capabilities of the Landbase platform and GTM-1 Omni.
  • Collaborate with cross-functional teams, including sales, product management, and engineering, to ensure a cohesive product marketing approach.
  • Conduct competitive analysis and market research to identify differentiators and trends in AI-driven GTM automation.
  • Develop sales enablement materials, such as playbooks, case studies, product demos, and pitch decks tailored to various buyer personas.
  • Own the product launch process, coordinating cross-team efforts to drive awareness, adoption, and revenue growth.
  • Create marketing campaigns that will drive demand and growth.
  • Execute thought leadership initiatives, including content marketing, webinars, and industry events, to position Landbase as a market leader in AI-driven GTM solutions.
  • Track and analyze key performance metrics, using data to refine messaging, optimize campaigns, and improve overall marketing effectiveness.
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