Product Marketing Manager

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💎 Seniority level: Manager, 5+ years

📍 Location: USA

💸 Salary: 160000.0 - 165000.0 USD per year

🔍 Industry: Fintech/Insurtech

🏢 Company: First Connect Insurance

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: Project ManagementCross-functional Team LeadershipProduct DevelopmentContent creationCommunication SkillsMarket ResearchMarketingStrategic thinkingDigital MarketingCustomer Success

Requirements:

5+ years of B2B product marketing experience in a start-up environment.
Strong storytelling and copywriting skills with an eye for clarity, tone, and audience fit.
Experience launching products and supporting go-to-market strategies in partnership with cross-functional teams.
Solid understanding of the SMB buyer journey and experience crafting content for multiple personas and funnel stages.
Excellent communication and project management skills.
High EQ and proven ability to work collaboratively in a fast-paced, high-growth environment.
Bachelor's degree in marketing, business, or communications.

Responsibilities:

Define clear, compelling messaging and value propositions for our products and features.
Distill product capabilities into differentiated customer-facing narratives that align with market needs.
Collaborate with Product, Sales, and Support teams to ensure consistent positioning across all touchpoints.
Own product and feature launches from planning to execution—coordinating with Product, Sales, Support teams and Marketing channel owners to ensure successful rollouts.
Develop and execute against tiered GTM playbooks that help us move fast and iterate quickly.
Monitor, evaluate, and report GTM performance.
Create and maintain a range of marketing assets, including product videos, one-pagers, website copy, case studies, and blogs.
Support integrated marketing campaigns with content tailored to target audiences and personas. Develop customer stories and proof points that highlight the value of First Connect.
Equip customer-facing teams with the right tools, messaging, and training to position First Connect products effectively.
Collaborate with Product to deeply understand the needs of our partners, both independent insurance agents and carriers, through research, interviews, and competitive analysis.

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