Senior Product Marketing Manager

Extensive experience in product marketing, ideally within the financial services or fintech industry Deep understanding of ICP development, customer journey mapping, and value proposition creation Ability to translate technical capabilities into compelling customer benefits Ability to develop strategic messaging frameworks that differentiate products in competitive markets Comfortable conducting customer research and applying insights to refine product positioning Strong cross-functional collaboration skills, particularly with product development teams Experience developing go-to-market strategies for new product launches Experience planning and executing successful demand generation events such as tradeshows, webinars, or industry conferences Excellent communication skills and ability to adapt messaging for different audiences and channels Data-driven and able to measure the impact of product marketing initiatives

Developing comprehensive product marketing strategies that align with our business goals and customer needs Deeply understanding our Ideal Customer Profile (ICP) and leveraging these insights to refine our product messaging and positioning Creating compelling product narratives and value propositions that resonate with target audiences Conducting competitive analysis and market research to identify opportunities and inform product positioning Collaborating with product teams to ensure marketing input is incorporated throughout the product development lifecycle Leading cross-functional go-to-market strategies for new product launches and updates Planning and executing demand generation events including tradeshows, webinars, and industry conferences to showcase our products Writing creative briefs that clearly articulate messaging objectives, audience insights, and key differentiators Developing sales enablement materials and training to ensure effective product communication Gathering customer feedback to inform product messaging refinements and feature prioritization Staying ahead of industry trends and applying best practices from top-tier product marketing organizations