- Own campaign and email operations end to end.
- Partner closely with demand generation to plan, build, QA, launch, and measure marketing campaigns.
- Design, build, and maintain nurture streams, programs, and reporting.
- Maintain channel mapping and attribution models to produce funnel, pipeline, ARR, and ROI reporting.
- Produce landing pages, forms, programs, and event assets for field and executive events.
- Create self-service tools, documentation, and processes.
- Support maintenance of Marketo, Salesforce, and connected systems.
Salesforce