Associate Product Marketing Manager, Product Enablement

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Requirements:

• Background in go-to-market strategy, sales enablement, and content creation
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Experience in guiding/supporting go-to-market roll outs from inception through to general availability
• 2-3 years of product marketing experience
• Proficiency of Figma or similar, Asana or other project management tool, and/or Confluence or similar collaborative workspace preferred
• Experience in AdTech or media preferred

Responsibilities:

• Own product enablement, with a focus on Ads Manager, to both equip our sales team with the tools, knowledge, and resources they need to effectively sell the product and enable our Ads Manager users to launch and manage their campaigns seamlessly while using our products
• Support go-to-market programs for new offerings, with a focus on those related to our self-serve platform Ads Manager
• Develop product messaging to be used across all media and customer engagement channels
• Create and maintain a library of sales tools, such as customer presentations, product capabilities and benefits, and competitive materials
• Become a subject matter expert on your aligned product category, deeply understanding the value proposition and capabilities to effectively support our sales teams
• Create and maintain high-quality, product-specific sales enablement content, including but not limited to playbooks, pitch decks, product demos, help pages, and one-pagers
• Support the Senior Product Marketing Manager in larger scale GTM efforts
• Track and analyze enablement program effectiveness through various metrics and analytics, iterating and optimizing your approach continuously