GroundTruth

A bit about us GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real busines...

Private Company
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Open Positions5

Remote (US)Full-TimeAd TechPosted
  • Define and stand up a best-in-class Business Strategy & Intelligence function
  • Align and evolve a sizable team across Monetization, Customer Insights, and BI
  • Build a holistic view of the business to diagnose revenue and product adoption
  • Identify prioritized opportunities across customer cohorts, verticals, and products
  • Partner with Sales leadership to define focus areas and accelerate growth
  • Improve visibility into pipeline health, stage conversion, and forecast risk
  • Analyze discounting, margins, and packaging effectiveness to improve profitability
  • Redefine executive reporting and lead Monthly Business Reviews
  • Establish clear ownership, definitions, and frameworks for data consistency and access
PythonSQLBusiness Intelligence+3 more
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About GroundTruth

A bit about us GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts. With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more. Learn more at groundtruth.com. We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023 & 2025! Learn more about the perks of joining our team here.

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