- Own B2B Paid digital strategy and execution across search, social, and display.
- Develop user acquisition and lead gen programs targeting enterprise brand marketers, media agencies, and SMB/local advertisers.
- Design email and lifecycle nurture touchpoints to move prospects through the funnel.
- Manage performance agency, platform relationships, and budget pacing.
- Report on demand gen metrics including pipeline contribution, CAC, ROAS, and channel efficiency.
- Monitor performance and challenge channel-specific plans to ensure alignment with goals.
- Partner with Sales to ensure lead quality and optimize towards higher-value customers.
- Develop creative messaging and execute A/B testing.
HubSpot