GroundTruth

A bit about us GroundTruth is a media platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, we create targeted advertising campaigns across all screens for advertisers. We then measure how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand’s advertising. Learn more at groundtruth.com . We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023 & 2025! Learn more about the perks of joining our team here.

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Jobs at this company:

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🔥 Software Engineer- Geo

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🔥 Engineering Manager

Posted 2 days ago

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🔥 Associate Technical Analyst

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🔥 Senior Software Engineer- Full stack

Posted 3 days ago

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🔥 Associate Product Marketing Manager, Product Enablement

Posted 3 days ago

📍 United States

💸 75000.0 - 95000.0 USD per year

🔍 AdTech

🔧 Requirements

Background in go-to-market strategy, sales enablement, and content creation
Strong analytical and problem-solving skills
Excellent written and verbal communication skills
Experience in guiding/supporting go-to-market roll outs from inception through to general availability
2-3 years of product marketing experience
Proficiency of Figma or similar, Asana or other project management tool, and/or Confluence or similar collaborative workspace preferred
Experience in AdTech or media preferred

💡 Responsibilities

Own product enablement, with a focus on Ads Manager, to both equip our sales team with the tools, knowledge, and resources they need to effectively sell the product and enable our Ads Manager users to launch and manage their campaigns seamlessly while using our products
Support go-to-market programs for new offerings, with a focus on those related to our self-serve platform Ads Manager
Develop product messaging to be used across all media and customer engagement channels
Create and maintain a library of sales tools, such as customer presentations, product capabilities and benefits, and competitive materials
Become a subject matter expert on your aligned product category, deeply understanding the value proposition and capabilities to effectively support our sales teams
Create and maintain high-quality, product-specific sales enablement content, including but not limited to playbooks, pitch decks, product demos, help pages, and one-pagers
Support the Senior Product Marketing Manager in larger scale GTM efforts
Track and analyze enablement program effectiveness through various metrics and analytics, iterating and optimizing your approach continuously

Project ManagementFigmaProduct ManagementSalesforceContent creationCommunication SkillsAnalytical SkillsPresentation skillsWritten communicationVerbal communicationMarketingConfluence

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🔥 Director, Programmatic Supply Operations

Posted 4 days ago

📍 United States

💸 150000.0 - 190000.0 USD per year

🔍 Digital Media

🔧 Requirements

10+ years of experience in digital media, with strong exposure to supply-side platforms (SSPs), programmatic environments, and ad quality
Experience working closely with product and engineering teams on operational projects and systems improvements
Detail-oriented mindset with the ability to manage multiple projects and workstreams simultaneously
Executive-level communication skills, including the ability to influence across departments
Strong problem-solving skills, with the ability to translate operational issues into strategic decisions
Experience onboarding and managing partnerships with SSPs, Ad Exchanges, publishers or inventory aggregators
Experience leading fraud prevention strategies and working with fraud detection vendors (e.g., HUMAN, IAS, etc.).

💡 Responsibilities

Manage, optimize and grow SSP partner relationships, across CTV, display, mobile and audio channels
Own and lead new supply onboarding processes—from partner evaluation and technical integration through launch and performance validation
Collaborate with Engineering and Product teams to troubleshoot, scope, and prioritize technical improvements to supply infrastructure
Monitor and optimize our fraud prevention strategy in collaboration with Engineering, Legal, and external vendors
Own and improve systems for impression discrepancy monitoring and network stability
Serve as a strategic thought partner in key initiatives like Supply Path Optimization (SPO), revenue growth and product innovation
Mentor and support junior team members to foster a culture of operational excellence

Product OperationsCross-functional Team LeadershipOperations ManagementCommunication SkillsAnalytical SkillsProblem SolvingRESTful APIsMentoringAccount ManagementRelationship managementStrategic thinkingData analyticsData management

Posted 4 days ago

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🔥 Senior Director, Insights

Posted 5 days ago

📍 United States

🧭 Full-Time

💸 180000.0 - 250000.0 USD per year

🔍 SaaS

🔧 Requirements

Proven experience scaling an early-stage company or product from early traction through high-growth stages.
Deep understanding of SaaS business models and growth drivers, with 7–15 years of experience in SaaS (ideally B2B).
3–5 years in business development, revenue generation, growth marketing, or product leadership roles— with a strong preference for candidates with exposure to data analytics or insights products.
A track record of success in media sales, adtech, or adjacent industries strongly preferred.
Demonstrated ability to scale a new business within a larger, matrixed organization—navigating complexity, influencing without authority, and aligning cross-functional teams.
Experience using customer insights and data to shape product strategy, marketing approaches, and sales motions.
High emotional intelligence and adaptability, with a collaborative style that thrives in fast-paced and evolving environments.
Entrepreneurial mindset and bias for action— comfortable with ambiguity and energized by building from the ground up.
Exceptional communication, storytelling, and influence skills to gain buy-in, drive alignment, and champion new initiatives.

💡 Responsibilities

Define, scale, and champion a high-potential B2B SaaS data insights product— defining the vision, shaping the roadmap, and assembling the right cross-functional capabilities to deliver a high-impact, customer-centric solution.
Act as a builder and hunter— identifying, pursuing, and closing new business opportunities while inspiring others to follow your lead.
Develop and execute go-to-market strategies that drive product adoption, revenue growth, and customer engagement.
Use SaaS metrics (CAC, LTV, retention, churn, etc.) to identify growth levers, inform strategic decisions, and build scalable, repeatable growth models.
Collaborate cross-functionally to launch new features, enter new markets, and scale the business with a test-and-learn mindset.
Inspire teams by telling a compelling story about the product’s impact, aligning internal stakeholders, and securing resources to drive ambitious growth.
Serve as a dynamic and inspirational cross-functional leader— partner closely with Product and Marketing to iterate on product-market fit, customer value propositions, and competitive differentiation.
Serve as a bridge between customer feedback and product strategy to ensure we’re building what the market needs and values.

LeadershipBusiness DevelopmentBusiness IntelligencePeople ManagementProduct ManagementSalesforceCross-functional Team LeadershipProduct DevelopmentBudgetingSales experienceMarket ResearchData visualizationStakeholder managementStrategic thinkingFinancial analysisData analyticsSaaSBudget management

Posted 5 days ago

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