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Product Marketing Manager

Posted 3 days agoViewed

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💎 Seniority level: Lead, 7-8+ years

📍 Location: United States

💸 Salary: 142000.0 - 192000.0 USD per year

🔍 Industry: Fintech

🗣️ Languages: English

⏳ Experience: 7-8+ years

🪄 Skills: Project ManagementData AnalysisProduct ManagementCross-functional Team LeadershipProduct AnalyticsCommunication SkillsAgile methodologiesMentoringBudgetingSales experienceMarket ResearchData visualizationTeam managementStakeholder managementStrategic thinkingDigital MarketingFinancial analysisCustomer Success

Requirements:
  • 7-8+ years of experience in product marketing, product management, or a similar strategic role, ideally in a Payments or Fintech environment.
  • Proven track record of owning and driving major product launches or complex GTM initiatives that deliver significant, measurable business results across multiple product lines or segments.
  • Exceptional strategic thinker and leader with strong business acumen, able to connect the dots between customer needs, market trends, and long-term product and business strategy.
  • Excellent communicator and storyteller, with the ability to simplify complex ideas and present compelling narratives backed by results to a wide range of audiences, including senior leadership and executive stakeholders.
  • Highly analytical mindset—confident with data and able to build and drive data-driven decision-making across key projects, developing frameworks for measuring success and extracting insights that influence overarching product and marketing strategies. Constantly leveraging data to optimize product performance and user engagement.
  • Mastery of navigating high ambiguity and strategic complexity, with proven success driving alignment and execution in fast-paced environments with shifting priorities and balancing competing priorities effectively.
  • Proven ability to collaborate, build consensus, and influence cross-functionally at all levels, including senior stakeholders.
  • Outstanding prioritization and project management skills, with a keen ability to balance near-term GTM needs with long-term strategic positioning for the business, managing cross-functional initiatives that span product lines or business units.
  • Creative problem-solver who’s not afraid to roll up their sleeves, iterate quickly, champion innovative solutions, and coach junior team members on experimentation best practices and innovative approaches.
  • Experience mentoring junior PMMs and contributing to the development of team-wide best practices or strategic frameworks.
Responsibilities:
  • Shape Product Strategy Through Insights: Partner closely with Product leadership to shape the multi-quarter roadmap for multiple product areas or segments.
  • Lead Strategic GTM and Execution for Major Initiatives: Own and orchestrate the end-to-end strategy and execution of major product launches or complex GTM initiatives critical to the business, often spanning multiple product lines or regions—from beta through to full launch and post-launch optimization.
  • Accelerate Product Portfolio Adoption and Growth: Design and execute strategic initiatives that drive merchant engagement and adoption at scale across key product areas.
  • Operate with Agility and Drive Strategic Execution: Navigate high levels of ambiguity and strategic complexity with confidence, bringing clarity and structure to complex, cross-functional projects that span product lines or business units.
  • Leverage Expert Business and Product Acumen: Develop a deep and nuanced understanding of your product portfolio's functionality, along with the key revenue and cost drivers within your scope, and the common XFN and external factors that influence them.
  • Lead Cross-Functional Alignment and Influence: Build strong, trusted relationships and act as the connective tissue across Product, Sales, Customer Success, Analytics, and other key teams at all levels.
  • Be a Culture Carrier and Team Mentor: Serve as a champion of Affirm’s values and culture, consistently fostering collaboration, transparency, and innovation within the PMM team and across the organization.
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