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Senior Product Marketing Manager (3826)

Posted 3 days agoViewed

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💎 Seniority level: Senior, Proficient amount of years

📍 Location: United States

🔍 Industry: Software

🏢 Company: GBG👥 101-250💰 Series A over 4 years agoDelivery ServiceLogisticsDeliveryE-Commerce

⏳ Experience: Proficient amount of years

Requirements:
  • B2B Tech Product Marketing Experience: Proficient amount of years in product marketing, preferably in software.
  • Strong Storyteller: Ability to turn complex product information into compelling messaging that inspires target audiences.
  • Proven Market Insight: Experience in talking directly to customers, analysts, and competitors, and translating insights into actionable strategies.
  • Strong Organizational Skills: Proven ability to meet timelines, deadlines, and budgets.
Responsibilities:
  • Develop and Execute Product Marketing Strategies: Collaborate across functions to create and refine positioning and messaging for our solutions.
  • Conduct Competitive Research and Manage Analyst Relations: Stay curious about our competitors and conduct ongoing research to highlight our product differentiators.
  • Lead and Collaborate: Engage with team members at all levels globally to develop and revise messaging, content, and materials.
  • Partner with Sales Enablement: Work closely with the sales enablement team to provide the right content to go-to-market teams.
  • Understand Our Customers: Conduct research, attend customer meetings, and interview stakeholders to deeply understand personas involved in buying decisions.
  • Measure Performance: Set performance targets for product launches and marketing activities.
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