Product Marketing Manager

Posted 4 days agoViewed

💎 Seniority level: Manager, 5-7 years

📍 Location: United States

🔍 Industry: Consumer Software / Mobile Apps

🏢 Company: CellarTracker👥 11-50💰 $1,500,000 almost 2 years agoInformation Services Communities Food and Beverage Wine And Spirits

🗣️ Languages: English

⏳ Experience: 5-7 years

🪄 Skills: SQLData AnalysisUI DesignA/B testing

Requirements:

Five to seven years executing product marketing launches for consumer software or mobile apps.
Portfolio that includes launch emails, landing pages, videos, or decks you personally created and shipped.
Daily use of AI tools to accelerate copy, visuals, or research, with examples of your workflow.
Proven track record of meeting activation or revenue targets through your marketing work.
Clear, concise copywriting skills.
Comfort with Excel; bonus if you query data using SQL or analytics tools such as Mixpanel.

Responsibilities:

Own positioning, messaging, and launch plans for every major feature from strategy through post-launch optimization.
Create and publish customer-facing assets: emails, push and SMS flows, landing pages, App Store metadata, help articles, demo videos.
Define launch goals, instrument events in Mixpanel or similar tools, and report on activation, conversion, and retention impact.
Run qualitative interviews and quantitative analyses to deepen user understanding and adjust messaging.
Monitor competitors and adjacent consumer-AI products to surface positioning opportunities

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