Product Marketing Manager

5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations and live demos to customers and prospects, creating sales materials) Comfortable using collaboration and CRM tools such as Slack and HubSpot. Exceptional ROI-tracking skills, able to prove what is –or isn’t—working Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer. Excellent people skills to interact with staff, colleagues, cross-functional teams and third parties. Outstanding creator of presentations - history of creating impactful slides that visually convey the product story you want to tell.

Be the expert on our buyers, who they are, how they buy and their key buying criteria. Be an expert on our competition and how they are positioned. Collaborate with product management to develop product positioning and messaging that resonate with our target buyer personas. Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn. Develop a marketing plan for the product and feature releases, including key activities and budgets to support the retention of existing customers and the acquisition of new customers. Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes. Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan. Drive sales enablement; train Sales on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.