Product Marketing Manager

5+ years of experience in creating and executing marketing strategies in a product-led organization Proven track record executing product marketing strategies that had impactful results Ability to work independently and collaborate with cross-functional teams Ability to analyze data, customer feedback, and market trends to inform marketing strategies Strong written and verbal communication skills, capable of writing complex documents and creating marketing materials, presentations, and product messaging

Understand the competition for your portfolio and how to position solutions based on differentiators Generate case studies, testimonials, customer videos, and other customer-driven marketing and sales assets for your product or industry portfolio Understand the product roadmap/new feature releases and proactively plan for new launches around your product or industry portfolio Collaborate with the sales teams to develop and execute targeted marketing strategies that align with business goals for various industries within a defined segment. Collaborate with sales enablement on materials that speak directly to the challenges and needs of customers. Collaborate with cross-functional and design teams/ agencies to define and execute event marketing activities Create comprehensive marketing plans that encompass a mix of digital, traditional, and emerging marketing channels, ensuring consistency and alignment with our brand strategy. Take charge of end-to-end campaign execution, work within campaign budgets, timelines, and resources effectively. Identify and leverage the most suitable marketing channels (social media, content marketing, email marketing, SEO, paid advertising, events etc.) to engage our target audience effectively. Work closely with creative teams, copywriters, designers, and marketing analysts to bring campaigns to life. Foster a collaborative environment, leveraging the expertise of team members to deliver integrated and impactful marketing initiatives. Utilize data-driven insights to measure and analyze the effectiveness of marketing campaigns. Identify key performance indicators (KPIs) and metrics to evaluate success, providing actionable recommendations for optimization and future campaigns.