- Take a research initiative from the quarterly plan and run it end-to-end: intake brief → write methodology → conduct research → analyse → synthesize → present → push actions
- Choose the right method: interviews, usability tests, concept tests, surveys, desk research, competitive scans or others — based on uncertainty level, business goals, and timeline
- Set up the mechanics: access to tools/data, participant scheduling and confirmations, session logistics, note-taking, recording, and documentation — no hand-holding
- Be the cross-team “glue”: proactively collect hypotheses and context from Sales, Customer Success, Support, Marketing, Analytics, and turn them into testable research questions
- Stay close to product analytics: monitor dashboards and reports, work with analysts to spot anomalies/drop-offs, form hypotheses, and prioritize what to validate with research
- Produce outputs people can use immediately: key findings, decisions, trade-offs, risks, and clear recommendations, with supporting evidence (quotes, clips, metrics)
- Keep an internal pulse: regularly review existing research, past studies, competitor insights, and synthesize what’s already known before running something new
- Be the user best friend: ensure user needs and constraints are represented in product decisions – not just opinions
Tableau