- Direct site-wide content strategy, testing frameworks, and strategic updates; lead the remaining website rollout and launch.
- Drive CRO programs, continuous A/B testing, personalization, and web analytics to improve funnel conversion and pipeline generation.
- Design and optimize landing-page experiences for traffic sources and nurture campaigns in partnership with performance and organic marketing leads.
- Own on-site optimization for traditional and AI-driven search, including site structure, content architecture, and technical foundations.
- Define and lead the e-commerce strategy, transactional journeys, infrastructure, and optimization practices.
- Lead cross-functional project squads and manage external agency partners; build and lead a digital team as the organization scales.
- Partner with Engineering and Product to develop scalable personalization tooling and experimentation infrastructure.
- Set website platform direction and define standards for speed, reliability, mobile performance, and WCAG accessibility.
- Define site KPIs, funnel metrics, tagging and event protocols, and attribution logic; report on web performance and pipeline contribution.
- Partner with Compliance on fiduciary and regulatory standards, disclosures, consent management, cookie policy, and data privacy.
SEOA/B testing