- Define and maintain product positioning, value propositions, and messaging frameworks by persona.
- Translate product capabilities into clear customer benefits and outcomes.
- Develop competitive differentiation and category-level storytelling.
- Partner with Product to scope launches (tiers, goals, success metrics).
- Build and execute Go-To-Market (GTM) plans including internal enablement, external messaging, and customer comms.
- Coordinate cross-functional execution across Product, Sales, Marketing, and CS for launches.
- Equip the sales team with the tools and resources they need to effectively sell our products.
- Develop sales tools and collateral (including presentations, product demos, white papers, datasheets).
- Drive pricing and ROI strategy and enablement for the sales team.
- Conduct customer interviews, win/loss analysis, and market research.
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