Affiliate Marketing Manager

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Requirements:

• 5+ years of affiliate marketing experience.
• Deep expertise running multi-channel affiliate campaigns and familiarity with the end-to-end customer journey.
• Expert in API integrations and webhooks, Zapier in particular.
• Experience managing major affiliate aggregators (CJ, Impact, etc…)
• Proven track record of driving cost efficient member acquisition through affiliate marketing while collaborating effectively with cross-functional teams.
• Comfortable juggling multiple projects in a fast-paced and ever-changing environment.
• Strong analytical skills and ability to track and analyze campaign performance metrics.
• Deep familiarity with CAC, CPA, CPC, CPM, CPL and LTV.
• A strong grasp of funnel analytics and metrics driven performance marketing.
• Deep understanding of the affiliate marketing space, channels and strategies.
• Experience in Salesforce and Salesforce Marketing Cloud.
• Detailed oriented with excellent communication and presentation skills.
• Experience with affiliate marketing in the finance / fintech industry is a must.

Responsibilities:

• Own Facet’s affiliate marketing program and be the day to day manager while developing a long-term affiliate marketing strategy that aligns with company KPIs and growth goals.
• Constantly source, vet and test new affiliate partners to keep an ongoing pipeline of consistent performing and efficient lead gen channels.
• Track and analyze existing affiliate performance metrics, providing insights and recommendations for optimization. Share results and learnings with cross-functional stakeholders, ensuring alignment and visibility.
• Stay up-to-date with relevant industry trends and best practices in affiliate marketing to drive new opportunities and continuous improvement.
• Regularly using Salesforce / Marketing Cloud and internal data dashboards to monitor growth progress and campaign performance.
• Constantly optimize the full funnel prospect journey, including landing pages and dynamic / personalized nurture comms.
• Work closely with cross-functional teams including data and analytics, business operations, compliance and nurture to ensure an optimized end-to-end journey.
• Support the Director of Growth and the wider-Marketing team as needed to expand performance-based growth initiatives.