- Own and evolve the loyalty and CRM strategy, including the subscription lifecycle vision.
- Develop and manage a multi-quarter testing and learning agenda for member engagement and retention.
- Oversee the design and execution of complex, automated lifecycle journeys across platforms.
- Lead audience strategy and segmentation frameworks.
- Ensure seamless orchestration of omnichannel campaigns across email, SMS/MMS, and the member experience.
- Establish and monitor KPIs focused on churn reduction, LTV, and member health.
- Own relationships with CRM vendors, specifically Iterable.
- Partner with Tech, Data, and Product to improve data integrity and system integrations.
Data AnalysisCRM