Director of Marketing

Posted about 2 months agoViewed

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💎 Seniority level: Director, 7+ years

📍 Location: United States

🔍 Industry: Fintech, Consumer Lending, Financial Services

🏢 Company: Rockstar👥 11-50 Lifestyle Retail Fashion Leisure Apparel

⏳ Experience: 7+ years

🪄 Skills: Data AnalysisSEOMarketingDigital MarketingData analyticsA/B testing

Requirements:

7+ years of experience in direct-to-consumer marketing, preferably in fintech, consumer lending, or financial services.
Strong basis in growth first principles like conversion rate optimization, usability testing, funnel optimization, etc.
Sound analytical mindset with expertise in marketing analytics, A/B testing, and data interpretation.
Thorough understanding of consumer lending products, customer journeys, and regulatory considerations in financial marketing.
In-depth growth expertise across most topics within paid search, SEO, and retention engineering.
Proven track record of executing successful performance marketing and customer acquisition strategies.

Responsibilities:

Leverage data-driven marketing techniques to optimize funnel conversion rates and manage customer acquisition costs (CAC).
Partner with the School Sales team to develop targeted marketing outreach efforts (email campaigns, industry conferences, university advisory group initiatives, etc.) to expand the school channel.
Develop and manage referral partnerships (e.g., NerdWallet, Credible, LendEDU) to grow the affiliate channel, maximizing lead quality and conversion rates.
Create and implement a comprehensive marketing strategy to grow loan originations and enhance brand positioning in the student lending market.
Oversee multi-channel marketing campaigns (digital, social media, paid search, email, partnerships, and school channels) to drive customer acquisition and engagement.
Maintain and evolve the brand presence, ensuring consistency across all touchpoints (company website, conference materials, print collateral, etc.) and identify opportunities for growing brand awareness in the student lending market.
Research and analyze industry trends, competitor activities, and customer preferences to inform marketing strategies and product positioning.
Support the Founder/CEO with the capital raise process and investor relations.
Establish key performance indicators (KPIs) and analyze marketing data to assess campaign effectiveness and make data-driven enhancements.
Partner with the Data & Analytics team to assess channel performance/quality and collaborate with marketing partners to share insights and generate ideas for improvement.

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