Director of Marketing Strategy & Execution

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Requirements:

• 5+ years of experience in marketing — B2B marketing experience is a must; HR or recruiting marketing is a plus.
• Proven track record of crafting and executing lead-generation campaigns with measurable business impact.
• Experience planning and promoting both online and offline events.
• Ideally, exposure to ABM strategies.
• Skilled in email marketing and social media — you know how to craft messages that engage.
• Strong blend of strategic thinking and hands-on execution.
• Startup-like environment experience, with a knack for autonomy and adaptability.
• Comfortable leading cross-team projects and navigating ambiguity.
• Prior budget management experience, with the ambition to build and lead a marketing team.

Responsibilities:

• Own and drive the marketing strategy from the ground up — create, execute, and optimize a scalable marketing plan aligned with business goals.
• Design and implement lead-generation campaigns (inbound & outbound) to fill the pipeline with qualified prospects.
• Organize, manage, and promote in-person and virtual events (webinars, roundtables, meetups, etc.).
• Develop Account-Based Marketing (ABM) strategies to engage and convert strategic accounts.
• Build and manage email workflows, newsletters, and outreach strategies.
• Manage Tribe.xyz’s social channels (organic and paid), SEA, and content strategy.
• Work closely with sales, recruitment, and leadership to understand customer pain points and create impactful messaging.
• Track, analyze, and report performance metrics to optimize efforts and showcase ROI.
• Own marketing team hiring, leadership, and budget management as we grow.