- Develop and execute marketing initiatives to drive adoption of and promote Natera’s genetic tests, UX offerings, and patient education tools
- Create and execute marketing plans to increase awareness and ensure the promotion of key Panorama NIPT and Vistara Single-Gene NIPT messages
- Develop and implement HCP and patient marketing campaigns, content, and engagement tactics
- Present marketing campaigns, progress, and performance to internal stakeholders
- Partner cross-functionally with Product, UX, Patient Experience, Sales, Medical, and Leadership teams
- Develop and support the execution of commercial launch plans for new product features and services
- Conduct market research on customer drivers, competitive landscape, and effectiveness of messaging
- Identify and size business opportunities by creating business cases and financial models
- Effectively manage marketing projects, timelines, vendors and budget
- Track and improve ROI for marketing programs