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Content Marketing Manager

Posted 3 days agoViewed

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📍 Location: Philippines, Mexico, United States, EST

🔍 Industry: Healthcare

🏢 Company: Hireframe👥 101-250Management ConsultingConsultingSalesProfessional Services

🗣️ Languages: English

🪄 Skills: Project ManagementFigmaGraphic DesignGoogle AnalyticsContent creationContent managementCommunication SkillsSEORESTful APIsMarketingEditingDigital MarketingA/B testing

Requirements:
  • Experience in healthcare/medical marketing and knowledge of medical terminology.
  • Proven content marketing and UGC creation experience with demonstrated results.
  • Strong video content skills: planning, scripting, coordinating, and editing.
  • Familiar with video editing tools and platforms like Canva, Figma, and G-Suite.
  • Experience managing freelancers and coordinating with UGC creators.
  • Strong project management and ability to deliver consistent social media content.
  • B2C marketing experience targeting professionals.
Responsibilities:
  • Develop and execute a content marketing strategy targeting healthcare professionals (doctors, PAs, MDs, DOs).
  • Produce 5-8 creative assets weekly, including short-form videos, written content, and visual assets for social media and ads.
  • Manage content creation from concept to delivery, ensuring high quality and alignment with goals.
  • Source, coordinate, and manage freelancers and content creators for video and other content.
  • Design and oversee UGC briefs, collaborating with creators for healthcare-specific content.
  • Create content for platforms like TikTok, YouTube, Instagram, and LinkedIn.
  • Generate ad-ready assets for paid campaigns on Meta, Instagram, and TikTok.
  • Track content performance and optimize based on engagement metrics.
  • Work closely with the founding team to ensure content aligns with product messaging and company objectives.
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