Sr Content Marketing Manager

Posted 14 days agoViewed

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💎 Seniority level: Senior, 7+ years

📍 Location: Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA.

💸 Salary: 120000.0 - 130000.0 USD per year

🔍 Industry: Social Media / Influencer Marketing

🗣️ Languages: English

⏳ Experience: 7+ years

🪄 Skills: Data AnalysisGoogle AnalyticsContent creationContent managementData scienceAnalytical SkillsSEOMarket ResearchData visualizationResearch skillsA/B testing

Requirements:

7+ years of B2B content marketing experience, with demonstrated progression in content strategy roles
Proven track record of creating content that engages senior marketing decision-makers
Experience producing research-based content and managing complex editorial calendars
Strong analytical skills with experience in content performance measurement and optimization
Expertise in content operations and SEO best practices
Proficiency in content management systems, SEO tools, and analytics platforms

Responsibilities:

Develop and own Later's comprehensive content marketing and data journalism strategy, including long-form content and editorial calendar, using Notion and Contentful
Create and execute research-based content initiatives including quarterly industry reports and annual benchmarks
Partner with SEO, Email Marketing, and Demand Gen teams to generate SEO-optimized content that drives movement through the funnel, with gated content and content linked to customer journeys
Manage and direct a roster of freelance contributors, industry experts, and content agencies or vendors; over time developing an in-house content marketing team
Lead the evolution of Later's content strategy and thought leadership position

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