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Senior Content Marketing Manager

Posted 6 days agoViewed

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💎 Seniority level: Senior, 5+ years

🔍 Industry: Software Development

🗣️ Languages: English

⏳ Experience: 5+ years

Requirements:
  • Previously managed end-to-end content programs at SaaS startups for at least 5 years.
  • Have a background in SEO, but understand that the old playbooks don’t work anymore.
  • Familiar with both sales-led and product-led growth models and how content plays a role pre- and post-sale.
  • Know how to build content calendars and manage complex production workflows across multiple stakeholders.
  • Get technical concepts and can translate complex functionality into clear, benefit-focused messaging.
  • You're an AI innovator—you've already incorporated AI tools into your workflow and can demonstrate how they've amplified your impact.
Responsibilities:
  • Own Appcues’ content production engine, ensuring content milestones are properly scoped and delivered on schedule and with exceptional quality.
  • Align content priorities with customer needs and business objectives, working in lock-step with product marketing, product, sales, and CX.
  • Lead the content atomization process — turn big ideas into dozens of high-impact touchpoints that dominate across channels (YouTube, LinkedIn, Appcues’ blog, email, and beyond).
  • Build and execute distribution strategies that maximize content reach, engagement, and conversion.
  • Measure and report on content performance metrics, constantly optimizing for engagement and conversion.
  • Coach and develop junior content team members and freelance contributors as we scale our operation.
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