SEO & Content Marketing Manager

Posted about 1 month agoViewed

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💎 Seniority level: Manager, 5+ years

📍 Location: CA, CO, FL, GA, ID, MD, MA, MN, NC, NV, OR, SC, TN, TX, VA, WA, British Columbia, Alberta, Ontario

💸 Salary: 95000.0 - 120000.0 USD per year

🔍 Industry: B2B SaaS

🏢 Company: -ASG-

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: Data AnalysisHTMLCSSJavascriptGoogle AnalyticsContent creationContent managementREST APISEOJSONData visualizationMarketingDigital MarketingA/B testing

Requirements:

5+ years of experience in SEO and content marketing
Deep understanding of SEO best practices, Google ranking factors, and content strategy
Proficient in Google Analytics, Search Console, and SEMrush/Ahrefs
Proficient in Webflow or similar CMS platforms
Basic understanding of HubSpot and marketing automation
Analytical mindset with a data-driven approach to content optimization
Strong writing, editing, and storytelling skills with an SEO-first mindset.

Responsibilities:

Develop and implement a comprehensive SEO strategy to improve organic visibility and rankings.
Conduct keyword research, competitive analysis, and technical SEO audits.
Optimize on-page and off-page SEO elements, including metadata, internal linking, and structured data.
Monitor and analyze SEO performance, leveraging tools like Google Analytics, Search Console, and SEMrush/Ahrefs.
Collaborate with web designers to improve site speed, mobile-friendliness, and technical SEO.
Develop and oversee a content calendar aligned with SEO goals and audience needs.
Write, edit, and optimize high-quality, search-friendly content (landing pages, blog posts, guides, etc.).
Implement content refresh strategies to keep existing content relevant and ranking.
Partner with paid media, social media, and email teams to ensure content aligns with overall marketing goals.
Work with web designers to implement technical SEO fixes and site enhancements.
Collaborate with product marketing and sales teams to create content that drives conversions.
Track, measure, and report on SEO and content performance with data-driven insights.
Stay updated on SEO trends, algorithm updates, and best practices to refine strategies.
Develop SEO-friendly content based on keyword intent and SERP analysis.
Edit and optimize existing blog posts, landing pages, and website copy to improve rankings.
Execute content refresh strategies, ensuring older content stays relevant and competitive.
Optimize on-page SEO elements (meta titles, descriptions, H1s, alt text, URL structure).
Track organic traffic, rankings, and engagement using Google Analytics, GA4, and SEO tools.
Assisting Demand Gen, Product Marketing and prospect/customer marketing stakeholders with content review as they relate to future and existing campaigns

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