E-commerce Content Marketing Manager

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Requirements:

• Exceptional copywriting skills with ability to craft compelling product narratives
• Experience either creating visual content directly or managing third-party designers for marketing materials
• Strategic thinking with ability to position products effectively against competitors
• Proven track record of creating engaging content that drives conversions
• Strong understanding of consumer psychology and purchasing behavior
• Experience in A/B testing and conversion rate optimization
• Ability to deeply understand products and articulate unique value propositions
• Experience developing and executing comprehensive content marketing strategies
• Experience managing email marketing campaigns for product launches
• Strong analytical skills to measure and report on content performance
• Excellent project management and cross-functional collaboration abilities

Responsibilities:

• Own and develop the creative marketing strategy for our consumer product line
• Define product positioning and unique value differentiators in the competitive landscape
• Create and direct the production of both written content and visual assets
• Develop and articulate our product's competitive advantages in the market
• Create and optimize Amazon product listings including A+ content
• Design and execute A/B tests to improve conversion rates
• Manage email marketing campaigns for product launches and promotions
• Lead collaboration with product team on launch strategies and user content
• Direct the creation of graphics and visual elements for all marketing materials
• Work with PPC manager to create effective ad content
• Ensure marketplace compliance across all content
• Optimize e-commerce website content
• Create compelling product packaging content