Apply📍 United States
🧭 Full-Time
🔍 Software Development
- Managed end-to-end content programs at SaaS startups for at least 5 years.
- Background in SEO, but understand that the old playbooks don’t work anymore.
- Familiar with both sales-led and product-led growth models and how content plays a role pre- and post-sale.
- Know how to build content calendars and manage complex production workflows across multiple stakeholders.
- Get technical concepts and can translate complex functionality into clear, benefit-focused messaging.
- AI innovator—you've already incorporated AI tools into your workflow and can demonstrate how they've amplified your impact.
- Own Appcues’ content production engine, ensuring content milestones are properly scoped and delivered on schedule and with exceptional quality.
- Align content priorities with customer needs and business objectives, working in lock-step with product marketing, product, sales, and CX.
- Lead the content atomization process — turn big ideas into dozens of high-impact touchpoints that dominate across channels (YouTube, LinkedIn, Appcues’ blog, email, and beyond).
- Build and execute distribution strategies that maximize content reach, engagement, and conversion.
- Measure and report on content performance metrics, constantly optimizing for engagement and conversion.
- Coach and develop junior content team members and freelance contributors as we scale our operation.
LeadershipProject ManagementData AnalysisContent creationContent managementCommunication SkillsAnalytical SkillsSEOMarketingTeam managementStrategic thinkingDigital MarketingSaaS
Posted 10 days ago
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