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Director of Growth

Posted 12 days agoViewed

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💎 Seniority level: Director, 8+ years

📍 Location: AL, AR, AZ, CA, CO, CT, FL, GA, ID, IL, IN, IA, KS, KY, MA, ME, MD, MI, MN, MO, MT, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, SD, TN, TX, UT, VT, VA, WA, WI

🔍 Industry: Insurance

🏢 Company: Kin Insurance

🗣️ Languages: English

⏳ Experience: 8+ years

🪄 Skills: LeadershipData AnalysisGoogle AnalyticsCross-functional Team LeadershipREST APICommunication SkillsAnalytical SkillsData visualizationMarketingTeam managementStrategic thinkingDigital MarketingFinancial analysisData analyticsBudget managementA/B testing

Requirements:
  • 8+ years of experience in Growth roles, with at least the majority of those years focused on direct-to-consumer businesses
  • 4+ years of experience managing direct response channels with a budget of >$20M
  • 4+ years of hiring, managing, and developing a team of direct reports
  • Track record of leveraging data and insights to design innovative growth strategies that result in tangible business success
  • Ability to create compelling business cases for hypothesis-driven testing
  • Successful track record of effectively working cross-functionally with key stakeholders outside of your department
  • Proven executive-level communications skills and presence
  • Self-driven and capable of taking initiative and working with minimal direction
Responsibilities:
  • Developing and executing multi-channel growth strategies to acquire and retain customers efficiently.
  • Managing and optimizing key marketing channels including paid search, direct mail, TV, and re-marketing to maximize growth at our target payback period.
  • Leveraging data and analytics to measure, test, and refine marketing performance, ensuring effective attribution and budget allocation.
  • Collaborating cross-functionally with Design, Sales, Product, Compliance, and Analytics teams to align marketing initiatives with business objectives.
  • Identifying and implementing new channels and opportunities for customer acquisition and engagement.
  • Managing agency and vendor relationships to optimize performance and drive innovation in marketing execution.
  • Hiring and developing marketing talent to scale a high-performing team in sync with the business needs.
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