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Director of Growth Marketing

Posted 25 days agoViewed

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💎 Seniority level: Director, 7+ years

📍 Location: United States

💸 Salary: 150000.0 - 173000.0 USD per year

🔍 Industry: B2B SaaS marketing

🏢 Company: Vic.ai👥 51-100💰 $52,000,000 Series C about 2 years agoAccountingArtificial Intelligence (AI)Financial ServicesFinTech

🗣️ Languages: English

⏳ Experience: 7+ years

🪄 Skills: LeadershipData AnalysisSalesforceCross-functional Team LeadershipSEORESTful APIsLead GenerationStrategic thinkingDigital MarketingCRMFinancial analysisBudget managementA/B testing

Requirements:
  • 7+ years in B2B SaaS marketing, with a strong focus on demand generation, growth marketing, and experimentation., with at least 2 years in a leadership role.
  • Deep experience in marketing and selling to the Office of the CFO, with an understanding of their unique challenges and how to effectively position solutions.
  • Proven experience in scaling a company from $10MM to $50MM+ in revenue through strategic marketing efforts and high-performing demand-generation programs.
  • Demonstrated success in running Account-Based Marketing (ABM) strategies for enterprise or mid-market companies.
  • Strong understanding of how AI can be leveraged to optimize marketing performance and scale efforts within the constructs of a lean, efficient team.
  • A keen analytical mindset, using data to inform decisions, drive experimentation, and continually improve results.
  • Expertise in marketing automation, CRM systems (e.g., HubSpot, Salesforce, 6 Sense), and analytics platforms.
  • Excellent leadership, collaboration, and communication skills to effectively align cross-functional teams.
  • Bachelor's degree in marketing, business, or related field; MBA preferred.
Responsibilities:
  • Own and drive the overall demand generation strategy, including lead generation, ABM, online campaigns, and partnerships, ensuring a steady flow of qualified leads that align with our revenue goals.
  • Develop and execute growth marketing initiatives with a focus on experimentation, using data-driven tactics to optimize performance and scale results.
  • Implement marketing strategies that support scaling the company from $10MM to $50MM+ in revenue, with a focus on customer acquisition, pipeline acceleration, and ROI optimization.
  • Build and execute campaigns that directly address the needs and pain points of the CFO and finance leaders, positioning our AI platform as the go-to solution for automating financial processes.
  • Leverage AI technologies to scale marketing efforts, optimize performance across channels, and create efficiencies in lead generation and conversion.
  • Collaborate closely with Sales, Product, and Customer Success to optimize the customer journey, increasing conversion rates at every stage of the funnel.
  • Align marketing initiatives with overall company objectives and partner with key internal stakeholders to ensure consistency and execution excellence.
  • Lead the creation of differentiated campaigns that position us as thought leaders in AI-driven back-office solutions for CFOs and finance teams.
  • Oversee the demand generation budget, ensuring high ROI and strategic allocation of resources.
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