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Director of Growth Marketing

Posted about 7 hours agoViewed

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💎 Seniority level: Director

📍 Location: United States, EST

🏢 Company: Booksy👥 501-1000💰 Debt Financing 5 months agoMobile PaymentsMarketplaceSaaSPaymentsMobile AppsWellnessSoftware

🪄 Skills: SQLData AnalysisPeople ManagementGoogle AnalyticsRESTful APIsData visualizationMarketingStrategic thinkingDigital MarketingCRMFinancial analysisData analyticsBudget managementA/B testing

Requirements:
  • Demonstrable breadth and depth of success in performance marketing and CRM, with significant experience in digital marketing for high-growth industries and scale-up companies.
  • People management experience; you will have led globally spread 10+ FTE sized teams
  • A track record of successfully scaling marketing programs and driving measurable growth in both customer acquisition and retention.
  • Experience with leading marketing technologies (CRM, email platforms, marketing automation tools, analytics dashboards), and a strong ability to drive system integrations and efficiencies across marketing processes.
  • Deep expertise in analytics, data interpretation, and driving marketing decisions based on performance insights.
  • Strong leadership and team-building skills with a demonstrated ability to inspire, develop, and lead a diverse team of marketing professionals.
  • Excellent verbal and written communication skills, with the ability to present complex strategies and performance data to senior leadership and cross-functional teams.
Responsibilities:
  • Lead Multi-Channel Campaigns: Drive customer acquisition across channels (Paid Search, Display, Social, SEO, Affiliates, Influencers), optimizing for scalability and profitability.
  • Own and optimize KPIs like CAC, ROAS, LTV, Conversion Rates, and CPL across all channels.
  • Manage a multi-million-dollar budget, aligning spend with business goals and maximizing cost-efficiency.
  • Drive innovation through A/B testing, new channel exploration, and creative shifts to unlock new acquisition opportunities.
  • Lead strategies to improve retention, engagement, and repeat business through personalized messaging (email, SMS, in-app).
  • Use data to create targeted segmentation & personalization: campaigns that drive repeat purchases and customer loyalty.
  • Work with data teams to refine strategies and improve key retention metrics like repeat purchase frequency and CLTV.
  • Track and report on metrics such as Open Rate, CTR, Retention Rate, Churn Rate, and CLTV, with a focus on continuous improvement.
  • Develop and optimize the Martech stack to drive automation and operational efficiency.
  • Automate workflows, enhance segmentation, and improve decision-making with data-driven insights.
  • Ensure alignment of the Martech ecosystem with business goals, working with data, product, and operations teams to optimize tools and platforms.
  • Collaborate with Sales & Product teams to unify customer acquisition and retention efforts, using marketing insights to inform sales and product strategies.
  • Lead, mentor, and develop a high-performing marketing team, fostering collaboration and a data-driven culture.
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