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Director of Growth

Posted 2 days agoViewed

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💎 Seniority level: Director, 6+ years

📍 Location: United States

🔍 Industry: Marketing

🏢 Company: Smalls👥 11-50💰 $19,000,000 Series B almost 2 years agoPetAnimal FeedFood DeliveryNutritionFood Processing

⏳ Experience: 6+ years

🪄 Skills: LeadershipProject ManagementData AnalysisGoogle AnalyticsCross-functional Team LeadershipStrategyProduct AnalyticsAnalytical SkillsSEORESTful APIsClient relationship managementData visualizationMarketingTeam managementStrategic thinkingDigital MarketingFinancial analysisData modelingData analyticsCustomer SuccessBudget managementA/B testing

Requirements:
  • 6+ years of experience or equivalent in a Growth role, with proven results growing a DTC business
  • Experience driving results across the marketing funnel, with hands-on experience in at least two of the following: paid social, Google platforms (Search, Shopping, YouTube), television (linear, streaming), audio (radio, podcasts, Spotify), direct mail, affiliate marketing, and SEO
  • Highly analytical thinker, with a test-and-learn mindset
  • Comfortable with growth tools, like GA4, Looker, Heap, and digital ad platforms
Responsibilities:
  • Design and execute the growth strategy and roadmap to scale Smalls’ acquisition efforts across marketing channels
  • Evaluate opportunities to improve efforts across marketing and digital product to deliver trial goals to our subscription business while optimizing CPA and ROI
  • Develop testing roadmaps at the channel level to ensure we’re taking big swings to drive growth, beyond optimizations
  • Drive conversion rate optimization roadmap and lead work streams across marketing and product to improve this metric
  • Oversee a multi-million dollar annual budget and drive the forecasting & planning for investment
  • Partner with product, retention, and analytics to implement tests to improve the overall DTC experience from ad engagement, to trial, through retention to increase the overall ROI
  • Bring your expertise in tactical channel management to develop a high-performing growth environment within the team
  • Manage external agencies and partners to deliver goals in certain performance channels (ex. Affiliates, Podcasts, TV)
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