Director of Growth

Posted 2 days agoViewed

💎 Seniority level: Director, 6+ years

📍 Location: United States

🔍 Industry: Marketing

🏢 Company: Smalls👥 11-50💰 $19,000,000 Series B almost 2 years agoPet Animal Feed Food Delivery Nutrition Food Processing

⏳ Experience: 6+ years

🪄 Skills: LeadershipProject ManagementData AnalysisGoogle AnalyticsCross-functional Team LeadershipStrategyProduct AnalyticsAnalytical SkillsSEORESTful APIsClient relationship managementData visualizationMarketingTeam managementStrategic thinkingDigital MarketingFinancial analysisData modelingData analyticsCustomer SuccessBudget managementA/B testing

Requirements:

6+ years of experience or equivalent in a Growth role, with proven results growing a DTC business
Experience driving results across the marketing funnel, with hands-on experience in at least two of the following: paid social, Google platforms (Search, Shopping, YouTube), television (linear, streaming), audio (radio, podcasts, Spotify), direct mail, affiliate marketing, and SEO
Highly analytical thinker, with a test-and-learn mindset
Comfortable with growth tools, like GA4, Looker, Heap, and digital ad platforms

Responsibilities:

Design and execute the growth strategy and roadmap to scale Smalls’ acquisition efforts across marketing channels
Evaluate opportunities to improve efforts across marketing and digital product to deliver trial goals to our subscription business while optimizing CPA and ROI
Develop testing roadmaps at the channel level to ensure we’re taking big swings to drive growth, beyond optimizations
Drive conversion rate optimization roadmap and lead work streams across marketing and product to improve this metric
Oversee a multi-million dollar annual budget and drive the forecasting & planning for investment
Partner with product, retention, and analytics to implement tests to improve the overall DTC experience from ad engagement, to trial, through retention to increase the overall ROI
Bring your expertise in tactical channel management to develop a high-performing growth environment within the team
Manage external agencies and partners to deliver goals in certain performance channels (ex. Affiliates, Podcasts, TV)

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