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Director of Growth Marketing

Posted 23 days agoViewed

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💎 Seniority level: Director, 8-10 years

📍 Location: United States

💸 Salary: 130000.0 - 150000.0 USD per year

🔍 Industry: K-12 and post-secondary learning environments

🏢 Company: Meteor Education👥 101-250EducationContinuing Education

🗣️ Languages: English

⏳ Experience: 8-10 years

🪄 Skills: Project ManagementPeople ManagementSalesforceSEOReportingMarket ResearchMarketingTeam managementLead GenerationDigital MarketingCRMData analyticsBudget managementA/B testing

Requirements:
  • 8-10 years of experience in marketing or closely related fields, with substantial experience in digital, demand, strategy, or growth roles.
  • Direct experience in people and team leadership, including hiring.
  • Hands-on experience building campaigns and managing lead flow and reporting in CRM and Marketing Automation (Salesforce / Pardot or comparable).
  • Fluency in digital marketing/growth strategy and best practices, and the various elements.
  • Expertise with website builds and management, conversion optimization, and technical/content SEO.
  • Competency in marketing analytics platforms, models, reporting, and KPIs.
Responsibilities:
  • Help lead the rebuilding of a new corporate digital presence.
  • Plan, design and implement email marketing initiatives.
  • Manage all digital channel lead capture and conversion optimization.
  • Oversee all organic SEO strategies across our digital properties.
  • Be the internal owner and day-to-day lead of our primary customer-facing digital marketing platforms, including company websites and marketing automation tools.
  • Plan and drive any digital paid media strategies.
  • Own the overall marketing pipeline, including structure, metrics, scoring, implementation and optimization within our tech stack and analytics suite.
  • Develop and refine pipeline and marketing channel analytics strategy, reporting, and KPIs in collaboration with Revenue Operations.
  • Partner across the Marketing and Sales teams to develop a holistic lead capture and follow up strategy and toolset across all customer touchpoints, from events to local market programs to content/email/digital channels.
  • Serve as the growth marketing strategist and subject matter expert for the wider Marketing team, contributing to and shaping demand and nurture initiatives across the team and Meteor organization.
  • Build and lead a small, focused team to execute this strategy and set the foundation for scaling our capabilities with the company’s overall growth path.
  • Be the primary lead for our digital marketing agency.
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