- Own the creative learning system and proliferate insights across the business.
- Build and scale production workflows including studio operations, UGC partnerships, and whitelisting.
- Translate creative and messaging insights into actionable recommendations for site experience, landing pages, and product packaging.
- Manage the hypothesis hierarchy, testing roadmap, and prioritization of creative angles and messaging territories.
- Drive alignment across channel owners, brand, and product teams to integrate customer insights into communication strategies.