- Own the conversion funnel from first site visit through first box delivery.
- Run a high-tempo experimentation program with a prioritized backlog of A/B tests and landing page experiments.
- Partner with marketing on tracking and signals layer, including attribution, pixel quality, and MarTech tooling.
- Design personalized customer experiences based on behavioral data and customer segments.
- Shape purchasing paths, evolving beyond subscription into one-time purchase models.
- Drive high-priority platform and internal tooling projects in collaboration with engineering.