- Serve as internal subject matter expert for HubSpot, optimizing workflows, lead scoring, and attribution reports.
- Develop comprehensive B2B media plans targeting decision-makers at startups and enterprise companies.
- Conduct market research to identify target audience consumption habits.
- Stay abreast of emerging B2B trends and AI integrations in marketing.
- Advise New Business and Account teams on recommended budgets and strategies.
- Oversee execution of paid media campaigns with focus on LinkedIn Ads and Google Ads.
- Manage relationships with external vendors or agencies.
- Track B2B KPIs including MQLs, SQLs, Cost Per Discovery Call, and Pipeline Velocity.
- Analyze campaign data to refine audience segments and improve lead quality.
- Manage and allocate media budgets effectively to maximize Client Acquisition Cost efficiency.
- Maintain daily, weekly, and monthly budget pacing.
- Identify opportunities for cost-saving without compromising lead quality.