- Own the marketing strategy and partner-type playbooks for Partner Fusion across channel, technology, and strategic partners.
- Evolve partner segmentation and tiering, co-investment models, joint planning, and partner incentive approaches.
- Build annual and quarterly partner marketing plans aligned with Partner organization priorities, the Revenue Marketing calendar, and pipeline targets.
- Drive demand creation through system integrators and resellers with co-branded campaigns, partner-led events, and territory-level programs.
- Develop partner enablement, including messaging, sales tools, campaign-in-a-box assets, and self-serve resources.
- Bring joint solutions to market with ISVs through integration launches, joint value propositions, marketplace listings, and co-marketing campaigns.
- Lead strategic partner joint go-to-market plans, demand programs, account-based plays, and executive marketing initiatives.
- Integrate partner programs with regional Demand Generation, ABM campaigns, and Five9 and industry events.
- Govern MDF and co-marketing investment, define performance measures, and establish partner pipeline attribution standards.
- Build and lead the global partner marketing team and cross-functional relationships.
Salesforce