Senior Manager, Field Marketing - Enterprise

View full description

Requirements:

• 7+ years of experience in field marketing/demand generation in B2B software technology space.
• Experience creating and deploying account based marketing strategies that engage and convert enterprise accounts.
• Proven experience delivering, accelerating, and expanding sales pipeline targets through regional marketing while maintaining acceptable acquisition costs and managing multimillion-dollar budgets.
• Proven experience creating and delivering effective, multifaceted ABM that produces results; including tactics across a wide array of marketing channels including events, email, digital, paid social & display, web personalization, chat, direct mail, webinars, and content syndication.
• Strong knowledge of Salesforce, 6Sense, Marketo, Asana and other Martech is required.

Responsibilities:

• Drive a strong, customer-centric and acquisition centric approach collaborating with sales, customer success, account management, channel, and marketing team to align a strong field and install base marketing plan to meet  net new demand goals, customer growth and net revenue retention goals.
• Responsible for coordinating and setting marketing direction with input from direct sales, channel sales, and other key internal stakeholders in the Enterprise NA & Canada segments.
• Develop and drive innovative integrated marketing strategies, digital and physical, to meet and exceed marketing and sales objectives, leveraging a mix of events, digital, and white-glove experiences.
• Leverage ABM tools and tactics to create and measure the success of ABM programs including engagement with target accounts and their impact on pipeline.
• Manage program budgets, expenses and provide guidance to Specialist
• Partner with our enterprise business development team to optimize lead volume, quality and orchestration with the goal of generating high-quality sales opportunities.
• Effectively manage detailed monthly, quarterly and annual budgeting and forecasting as part of an integrated Demand Generation marketing budget and plan.
• Manage 3rd-party vendors and agencies by holding them accountable for outstanding performance, attention to detail, and value for Five9.
• Track success criteria and performance metrics. Identifies and aligns others on growth priorities and key performances indicators (KPIs) that will help deliver, accelerate and expand sales pipeline. Partner with marketing operations to define and collect performance metrics, monitor, and report on progress.