Product Marketing Manager

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💎 Seniority level: Manager, 5+ years

📍 Location: U.S.

🏢 Company: Statista

⏳ Experience: 5+ years

🪄 Skills: API testingRESTful APIsCross-functional collaborationMarket ResearchDigital MarketingData analyticsSaaS

Requirements:

5+ years in product marketing experience
Proven success in positioning and launching products, especially technical solutions, driving market awareness and pipeline growth
Strong technical writing skills, with experience creating developer-friendly documentation, product FAQs, and integration guides
Ability to translate technical capabilities into compelling messaging, engaging both business and technical audiences
Experience executing GTM strategies and demand generation campaigns that convert high-quality leads into pipeline growth
Self-starter who thrives in execution, taking ownership of projects from strategy to launch with precision and urgency
Comfortable working in a fast-moving environment, navigating ambiguity, and making data-driven decisions
Exceptional ability to work across teams, aligning marketing, sales, and product to drive adoption and market success

Responsibilities:

Develop and refine Statista Connect’s positioning and messaging, ensuring clear differentiation as an embedded data solution
Create compelling narratives that engage enterprise and SME buyers, showing them how Statista Connect seamlessly integrates into their workflows
Define and map key use cases, helping customers understand how and where they can leverage Statista Connect across AI models, internal tools, and enterprise platforms
Own the GTM strategy for API expansions, building and executing launch plans that drive awareness, demand, and adoption
Lead the Q3 API product update campaign, working with channel marketing and sales to maximize impact and generate high-quality leads
Collaborate with product teams to translate technical capabilities into market-ready messaging, documentation, and customer-facing materials
Work with technical teams to enhance API documentation, ensuring clear, developer-friendly resources that improve adoption and ease of integration
Work closely with channel team to execute targeted campaigns that drive SQLs and pipeline growth
Analyze market trends, customer insights, and competitive landscape to refine messaging, positioning, and GTM strategies
Collaborate with external technology partners to align on marketing strategies, ensuring successful co-marketing efforts and launch activations

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