Product Marketing Manager - Industrial Manufacturing

View full description

Requirements:

• 5+ years of experience in product management, product marketing, sales, marketing or related role for the manufacturing space.
• Demonstrated success in developing and executing go-to-market strategies and marketing campaigns.
• Strong understanding of the product lifecycle and experience working closely with product management teams.
• Exceptional story-telling and presentation skills, with the ability to articulate complex concepts to a diverse audience in written, spoken and presentation formats.
• Excellent writing skills with experience writing technical, educational content in the form of white papers, articles, case studies, infographics, research reports, and more.
• Proven ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Creative thinker with a strategic mindset and a customer-first approach.

Responsibilities:

• Define and support the go-to-market strategy and tactics for all solutions.
• Conduct market research to identify customer needs, market trends, and competitive landscape to inform product management and positioning.
• Build relationships with customer teams, as well as direct relationships with key prospects and customers, to develop case studies and customer advocacy.
• Take value propositions and convert them into relevant product messaging and positioning, translating technical information into digestible, clear, and concise messages for inbound and outbound marketing and sales materials.
• Conceive and develop innovative marketing programs and thought leadership content that drive product demand and educational awareness.
• Act as the thought leader and knowledge expert participating across all phases of the buyer journey to deliver educational and inspiring content and presentations at industry, partner, PR, and other events and forums.
• Work with creative team on product labeling and branding, naming, and any product visual elements.
• Develop customer training and educational content, both written and video.
• Monitor app performance, reviews, keywords, etc. on Google and Apple stores.
• Support CSM and Customer Support teams on onboarding documentation, training, tools, and presentations that support understanding and usage of our solutions.