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Growth Marketing Manager

Posted 3 days agoViewed

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💎 Seniority level: Manager, a couple of years

🏢 Company: Espresa👥 11-50💰 $23,000,000 Series A over 1 year agoHuman ResourcesSaaSAppsEmployee BenefitsEnterprise SoftwareEvent ManagementSoftware

⏳ Experience: A couple of years

Requirements:
  • WordPress (for page building and content updates)
  • Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
  • Pardot (email builder and basic segmentation experience preferred)
  • Google Search Console and SEMrush (or equivalent SEO tools)
Responsibilities:
  • Design, test, and optimize UX-forward landing pages in Wordpress to drive conversion across inbound, nurture, event, and customer campaigns
  • Own execution of lifecycle and nurture campaigns that support upsell, onboarding, product education, and re-engagement using WordPress and Pardot
  • Lead the creation and optimization of landing pages that drive inbound traffic, capture leads, and support multi-channel campaigns (ads, emails, search, and events)
  • Collaborate with Sales and Customer Success to develop custom content or landing pages that support demos, onboarding, and strategic account growth
  • Conduct SEO research and competitor analysis using GSC and SEMrush
  • Create lightweight graphics and edit video content for digital campaigns
  • Manage newsletters and ongoing marketing communications
  • Partner with the Marketing team on timelines, deliverables, and cross-functional launches
  • Pitch and assist with miscellaneous creative projects (social, internal comms, presentations, and more)
  • Help improve content structure and user experience on the website to drive engagement and search visibility
  • Support digital ad campaigns and create associated landing pages
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